Hoteliers in kumasi have been challenged to leverage technology in hotel management.
Utilization of available digital platforms at every stage of their engagement with guests has been underlined as a tool that makes their operation more efficient and keep them competitive in the industry.
The above admonishing came up at a forum organized for Hotel Directors in Kumasi on Thursday, 8th August, 2024 by the Ghana Hotels Association in collaboration with Ghana Tourism Authority.
Theme for the event was “Strategic Investment In Hospitality Industry in Contemporary World”.
Turning up at the event as the main speaker, CEO for Ghana Tourism Authority Mr. Akwasi Agyemang told hotel Directors to adopt technology and use data available to enhance their business.
Per his observations, most hotels in Kumasi are not on available digital platforms.
As part of strategic investment, he also called on hotel owners to empower their staff by way of motivation and training.
This according to him ensures business continuity.
“Hotel owners must know that human resource is important and so they should develop the human resource base of their business”.
In his open remarks, the Ashanti regional Chairman for Ghana Hotels Association, Mr. G.K Arkoh Mensah topped up by mentioning that harnessing of the digital platforms by hoteliers will go a long way to enhance their service
On standardization, he urged members to endeavor to operate within the required standard of the hospitality industry.
