Press StatementÂ
The beverage consumers and bar owners association of Ghana popularly known as ( drunkards association) is an
organization whose objectives are; to ensure that beverages that comes into the market are of high quality and safe for human consumption, to protect the right of a consumer, create a safe hygienic environment for citizens, regulate the excessive consumption of alcoholic beverages and ensure sanity in the beverage industry.
The association over the years has made a significant impact towards nation building and contributed immensely to
the reduction of drugs and alcohol abuse in Ghana.
Some of the association’s initiatives includes the following;
1. “Don’t Drink and vote campaign ” aim at reducing rejected ballots during elections.
2. Don’t Drink and Drive campaign, aim at reducing accidents on our roads
3. Operation check your bottle; to ensure that products are properly registered with the right government institution
for safe human consumption etc.
All these initiatives were funded by the little contribution from members, with no support from any of the local beverage companies.
The Ghanaian beverage industry is a significant contributor to the nation’s economy, with the sector’s GDP estimated
to be around US$125 million.
This figure reflects the combined value added of various beverage including alcoholic and non-alcoholic drinks, and the wholesale and retail markets.
The beverages market in Ghana is projected to reach US$31.80 million in 2025 and is expected to continue growing, with an annual growth rate (CAGR) of 7.75% between 2025 and 2029.
The industry is made up of both alcoholic and non-alcoholic beverages, with a strong interest on carbonated drinks,
bottled water, as well as hot drinks.
The rising urban population, the growth of a middle class, and the increasing demand for branded products are key
drivers and focus of growth in the industry.
The industry was facing enormous challenges in the year 2023 and 2024 with the continuous depreciation of the local currency, high debt-to-GDP ratios, and high inflation.
These challenges include high taxes on the importation of raw
materials for production which lead to the high cost of most the beverages in the Ghanaian market.
The high cost of the beverages also affected whole salers and retailers of both alcoholic and non-alcoholic beverages hence collapsing most of the drinking spots, pubs and “blue kiosk” across Ghana.
The Ghana cedi recently has shown significant appreciation against major foreign currencies, as reported by the Bank of Ghana.
As of May 21, 2025, the cedi has gained 24.1% against the US dollar, indicating a notable strengthening of the local currency.
Additionally, the cedi has appreciated by 16.2% against the British pound and 14.1% against the euro.
This development is expected to have a positive impact on Ghana’s economy, particularly for importers and
consumers.
The appreciation of the cedi lead to lower price of imported goods and services, making them more
affordable for Ghanaians with the exception of alcoholic and non-alcoholic beverages.
These have affected
businesses in the beverage industry leading to job losses.
We’re therefore calling on the president H:E JOHN DRAMANI MAHAMA and the Minister for trade and Industry Hon Elizabeth Ofosu – Agyare to take an expeditious measures to ensure that prices of beverages are reduced in order for us to strive in our business.
A Demonstration to render our displeasure in three weeks grace period, will be our only option if our demands are not met.
Long live our
association, Longlive Ghana.
Signed …..
Yours Faithfully,
Moses Onyah.
(President)
Enock Akonnor is a seasoned Ghanaian journalist, serving as CEO and Managing Editor for www.leakyghana.com. His gravitas, which is mirrored by many years of proven and enviable experience in the field of journalism has positioned him among the most sort after media practitioners in Ghana.
Contact: +233 541921562
Email: enockakonnor2013@gmail.com
